PARLEM — AI Campaign

End-to-end AI campaign reinforcing Catalan brand identity — from styleframes to TV-ready video.

PARLEM needed to reinforce its identity as a proudly Catalan telecom brand. I led the AI creative production using FreepikSpaces to generate styleframes, video heroes, and static assets — all aligned with the brand's visual language. Beyond execution, I built and documented AI workflows so other designers on the team could generate on-brand content autonomously. The campaign culminated in a final video delivered for both social media and TV broadcast.