BBFW '24 — AI Campaign

A fully AI-generated fashion campaign — built at the moment generative AI broke into the industry.

Created during the early wave of generative AI, this was one of the first fully AI-produced campaigns in the Barcelona Bridal Fashion scene. Working at MARTE Agency, we used Midjourney and the Adobe Suite to generate the entire visual identity of the campaign — from hero images to supporting assets — without a single traditional photo shoot. A milestone project that marked the beginning of AI as a serious creative tool in high-fashion communication and marketing campaigns.